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10 Years of Bauerfeind Sports

Look back and move on

A decade of Bauerfeind Sports – ten years filled with innovation, strong partnerships, and unforgettable moments. Join us on a journey through the most important milestones: from our beginnings and key collaborations to sporting highlights and the people who shape Bauerfeind Sports with passion. Together, we look back on the past ten years, celebrate our achievements, and look ahead to the future.

Bauerfeind Sports Milestones

2016: OUR JOURNEY BEGINS

🏃 Bauerfeind Sports kicks off: Launch of a dedicated product line for athletes. 

🏀 Dirk Nowitzki becomes a brand ambassador for Bauerfeind AG. 

🥇 Bauerfeind Sports products are used for the first time at the Rio Games. 

⛷️ Andrea Limbacher becomes the first Bauerfeind Sports ambassador. 

2017: GROWING STRONGER

🛒 Launch of the Bauerfeind Sports Amazon Store. 

💪 Elite athletes join the team: Thomas Röhler and Andreas Toba become brand ambassadors. 

🏃 Debut at the Rennsteig Run

2018: BAUERFEIND SPORTS GOES GLOBAL

🌍 Online stores go live in Germany, Austria and the UK. 

🏀 Launch of the NBA partnership. 

🥇 We're part of the PyeongChang Games.

2016: OUR JOURNEY BEGINS

🏃 Bauerfeind Sports kicks off: Launch of a dedicated product line for athletes. 

🏀 Dirk Nowitzki becomes a brand ambassador for Bauerfeind AG. 

🥇 Bauerfeind Sports products are used for the first time at the Rio Games. 

⛷️ Andrea Limbacher becomes the first Bauerfeind Sports ambassador. 

2017: GROWING STRONGER

🛒 Launch of the Bauerfeind Sports Amazon Store. 

💪 Elite athletes join the team: Thomas Röhler and Andreas Toba become brand ambassadors. 

🏃 Debut at the Rennsteig Run

2018: BAUERFEIND SPORTS GOES GLOBAL

🌍 Online stores go live in Germany, Austria and the UK. 

🏀 Launch of the NBA partnership. 

🥇 We're part of the PyeongChang Games.

A man sits on a concrete ledge in a natural setting with a gravel path and grass. He wears white running shoes and blue sports socks with a striking pattern. His hands pull the shoe over the sock, while his tattooed arm is visible.

2019: ONE STEP FURTHER

🌍 Online store launches in the Netherlands.

🏃 Debut at the Berlin Marathon.

2020: DESIGNED TO PERFORM

🏀 Launch NBA Edition der Sports Compression Knee Support 

🧦 Run Ultralight Socks erweitern das Running-Sortiment 

🏆 Auszeichnung für innovative Wickelverpackung

2021: SUPPORTING EVERY STEP

🦶 Launch of the Sports Achilles Support and Sports Recovery Compression Socks.

🏅 Our products support athletes in Tokyo.

2019: ONE STEP FURTHER

🌍 Online store launches in the Netherlands.

🏃 Debut at the Berlin Marathon.

2020: DESIGNED TO PERFORM

🏀 Launch of the NBA Edition of the Sports Compression Knee Support.

🧦 Run Ultralight Socks expand the running portfolio.

🏆 Award for innovative wrap packaging.

A man sits on a concrete ledge in a natural setting with a gravel path and grass. He wears white running shoes and blue sports socks with a striking pattern. His hands pull the shoe over the sock, while his tattooed arm is visible.

2021: SUPPORTING EVERY STEP

🦶 Launch of the Sports Achilles Support and Sports Recovery Compression Socks.

🏅 Our products support athletes in Tokyo.

Person wearing the outdoor knee brace

2022: MADE TO MOVE

🏆 Sports Knee Support wins the Ski Magazine Innovation Award. 

👟 Launch of the new Run Performance Insoles.

2023: EXPANDING PERFORMANCE

🌍 Online store launches in Italy. 

🏆 Outdoor Knee Support wins an ISPO Award. 

🧦 Expansion of the socks portfolio: Merino & Trail Run.

2024: READY FOR EVERY CHALLENGE

🦵Launch Outdoor Supports Knee & Ankle 

🤝 Extension of the Sporthilfe partnership with a major PR event featuring star guest Timo Boll. 

🥇 Bauerfeind Sports in Paris

2022: MADE TO MOVE

🏆 Sports Knee Support wins the Ski Magazine Innovation Award. 

👟 Launch of the new Run Performance Insoles.

2023: EXPANDING PERFORMANCE

🌍 Online store launches in Italy. 

🏆 Outdoor Knee Support wins an ISPO Award. 

🧦 Expansion of the socks portfolio: Merino & Trail Run.

Person wearing the outdoor knee brace

2024: READY FOR EVERY CHALLENGE

🦵Launch Outdoor Supports Knee & Ankle 

🤝 Vertragsverlängerung Sporthilfe Partnerschaft mit PR-Event mit Timo Boll 

🥇 Bauerfeind Sports in Paris

Two runners in motion on a ramp, a man in blue shorts with green Bauerfeind running socks and a woman in grey shorts with red Bauerfeind running socks.

2025: FRESH LOOK. STRONG PERFORMANCE.

🏃 Welcome aboard: Hendrik Pfeiffer becomes a brand ambassador.

📦 A fresh look on the shelf: Launch of the new product packaging.

🧦 New in the range: Performance Socks for Running & Ski.

2026: CELEBRATING 10 YEARS OF PERFORMANCE

🏆 Honored with an Amazon Award: Best Campaign 2026.

🥇 Milan/Cortina: We’re there too!

🎉 Happy Birthday! We’re celebrating 10 years of Bauerfeind Sports.

2027 and beyond: MOVING FORWARD

💪 Thank you to everyone who is already part of our journey – and to everyone who will join us in the future. We are ready for the next 10 years!

2025: FRESH LOOK. STRONG PERFORMANCE.

🏃 Welcome aboard: Hendrik Pfeiffer becomes a brand ambassador.

📦 A fresh look on the shelf: Launch of the new product packaging.

🧦 New in the range: Performance Socks for Running & Ski.

2026: CELEBRATING 10 YEARS OF PERFORMANCE

🏆 Honored with an Amazon Award: Best Campaign 2026.

🥇 Milan/Cortina: We’re there too!

🎉 Happy Birthday! We’re celebrating 10 years of Bauerfeind Sports.

Two runners in motion on a ramp, a man in blue shorts with green Bauerfeind running socks and a woman in grey shorts with red Bauerfeind running socks.

2027 and beyond: MOVING FORWARD

💪 Thank you to everyone who is already part of our journey – and to everyone who will join us in the future. We are ready for the next 10 years!

Banner 10 years Bauerfeind 10 Athlete Storys

10 Years 10 Sports Stories

Our athletes share their Bauerfeind Sports stories from 10 years of performance. Throughout 2026, we will give you insights into how professional athletes are writing their own stories with our products. They all receive the same questions, but just as different as the athletes are, their answers and stories are too. Featured athletes include Hendrik Pfeiffer, the Hahner Twins, Thomas Röhler, and many more.

View the Stories
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Side view of the merino hiking socks in light blue
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Sports Compression Knee Support NBA

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Run Ultralight Compression Socks
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Lateral front view of the purple -orange trail run - running socks
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Sports Compression Knee Support
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