Bauer enemy lettering in a picture where two runners run on a mountain over the city

About us

Our heroes

Brand ambassador: Dirk Nowitzki

Portrait of Dirk Nowitzki in the gray hoodie against a gray background

Our partnership with Dirk Nowitzki began in January 2016. He is Bauerfeind AG's first global brand ambassador. The importance of family, down-to-earthness and love of sport unite Bauerfeind and the basketball superstar. Dirk Nowitzki was a fan of Bauerfeind products long before the official partnership:

I have to be able to rely on my body. Bauerfeind supports me in this. The products are world class.

Dirk Nowitzki, former pro basketball player (NBA)

In summer 2016, the top athlete had the opportunity to visit the company headquarters in Zeulenroda, Thuringia, to meet the employees and learn more about production during a factory tour.

I am impressed by what the people here achieve and immediately felt at home here - with such a warm welcome. We have a lot in common: the family atmosphere, the down-to-earth attitude and the enthusiasm for sport.

Dirk Nowitzki, former pro basketball player (NBA)

The basket hunter from Lower Franconia and Bauerfeind AG have a few things in common:

What you always notice about working with Dirk is that we share the same values. He is an incredibly down-to-earth person, as he showed again today. He knows that hard work leads to success. That is also our aspiration, to always do our best. Be it on the pitch or in the development and production of our products.

Prof. Hans B. Bauerfeind, former Chairman of the Board

Brand ambassadors: Germany's fastest marathon twins - Anna and Lisa Hahner

Hahner Twins on a skate railway

Anna and Lisa, also known as the Hahner Twins, are two of the best German long-distance runners.

In addition to numerous German championships, the two exceptional runners have celebrated several victories in international marathons.

They are Bauerfeind partners for sports supports, sports socks and compression sleeves.

Brand ambassador: Ski-Cross world champion Andrea Limbacher

She loves her home, is always in a good mood, is insanely ambitious - and knows the ups and downs of competitive sport like no other: Andrea Limbacher. Perhaps laughter is one of the ski cross champion's secret weapons for dealing with setbacks. Andrea has definitely had plenty of experience with it. After an accident two years before the 2015 World Ski Cross Championships, the road back was anything but easy. The sporting career of the charming Austrian racer has always been an emotional rollercoaster. Her greatest success so far was the 2015 World Championship title in Kreischberg.

Skir racer Andrea Limbacher in a blue and white-black racing suit addresses her ski glasses with the sticks in her hands

Facts about an extraordinary athlete:

  • Date of birth: 25 July 1989
  • Place of birth: Bad Ischl in Austria
  • Ski-Cross World Champion
  • 2015 Participant in the Winter Olympics in Vancouver 2010, Sochi 2014 and Pyeongchang 2018
  • 4 World Cup victories (as of 26.11.18)