This privacy policy explains to the users the nature, scope and purpose of the collection and use of personal data by the responsible provider.
Bauerfeind AG
Triebeser Straße 16
07937 Zeulenroda-Triebes
Phone: +49 (0) 3 66 28 – 66 – 10 00
Fax: +49 (0) 3 66 28 – 66 – 19 99
Chief Executive Officer: Prof. Hans B. Bauerfeind
Members of the Executive Board: Thomas Bauerfeind, Andreas Lauth
Chairman of the Supervisory Board: Prof. Rainer Kirchdörfer
Registration court: Jena Local Court
Registration number: HRB 206561
Sales tax identification number in accordance with Sec. 27a German Value Added Tax Act (UStG): DE 194889144
Responsible for content under Sec. 55 (2) German Interstate Broadcasting Agreement (RStV): Eike Scheibenhofer
(address as above)
on this website (hereinafter referred to as “Offering”).

The legal basis of data protection can be found in the German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG).
The Bauerfeind AG takes the protection of your personal data very seriously and strictly adheres to the rules of the Federal Data Protection Act. Personal data on this website will be only captured to the extent required for the purposes described below. The following notice provides an overview of how Bauerfeind AG ensures protection of personal data and which type of data are collected for which purpose.


Bauerfeind AG assumes no liability for the currentness, correctness, completeness or quality of the information provided. All claims to liability against Bauerfeind AG arising from material or immaterial losses caused by using or not using the information featured or by using incorrect or incomplete information are principally excluded to the extent that there was no proven gross negligence or willful misconduct on the part of Bauerfeind AG. All results of searches carried out on our pages are only binding after confirmation by our customer service or field service representatives. To the extent that our pages contain offers, they shall be non-binding and subject to change without notice. Bauerfeind AG explicitly reserves the right to change, supplement, delete or temporarily or permanently stop the publication of some or all of the pages of its entire website offering without prior announcement. This exclusion of liability is to be regarded as part of the internet offering which is referred to on this page. To the extent that the wording or parts of this exclusion of liability do not meet current statutory requirements, or no longer or incompletely meet them, the content and validity of other parts of the document shall be unaffected by this.


In the case of direct or indirect links to other websites (hyperlinks) which are outside the area of responsibility for Bauerfeind AG, liability would only come into effect if Bauerfeind AG has or had knowledge of the content and it would be or have been technically possible and reasonable for it to have prevented this use in the case of illegal content. Bauerfeind AG hereby explicitly declares that it was not possible to identify any illegal content in the linked pages at the time the link was made. Bauerfeind AG does not have any influence on the current or future structure, content or authorship of the linked pages. Therefore it dissociates itself expressly from all contents in all linked pages which were changed after the links were made. This applies to all links and references in its own internet offering and to the third party entries in visitor logs, discussion forums, lists of links, mailing lists set up by Bauerfeind AG and all other forms of databases, the contents of which have external write access for third parties. The provider of the linked page shall be solely liable for any illegal, incorrect or incomplete content, including without limitation damage or losses incurred by the use or non-use of information provided in this way, and not the party who only refers to said publication through links.


Bauerfeind AG attempts to uphold the copyrights involved in graphics, audio documents, video sequences and texts it uses in all its publications, to use graphics, audio documents, video sequences and texts it has produces itself or to use license-free graphics, audio documents, video sequences and texts. All trademarks and brands used in the internet offering and, if applicable, protected by third party rights, are unconditionally subject to the provisions of the currently valid trademark law and the property rights of the registered owners. It is not to be inferred that mere mention implies that trademarks are not protected by third party rights. Bauerfeind AG is the sole holder of the copyrights for objects published and created by Bauerfeind AG. It is not permitted to copy or use such graphics, audio documents, video sequences and texts in other digital or printed publications without the explicit permission of Bauerfeind AG.


Each time a webpage from Bauerfeind is viewed, access data is saved in a log file, the server log. The data record saved contains, among other things, the following data:

  • the date, time, access status (file found, not found, etc.) and request that your browser made to the server,
  • the transmitted data volume and the internet page from which you have come to the requested page (IP address), and
  • the individual pages of our website which you viewed,
  • the product and version information of the browser used (user agent), as well as the selected preferred language.

Bauerfeind AG cannot assign this data to specific individuals. This data is not compiled with other data. The stored data is only evaluated for statistical purposes. They are not disclosed to third parties for commercial or non-commercial purposes, and they are deleted after processing.


In case you use the existing possibilities to transmit personal data via the website of Bauerfeind AG, this will only take place with your prior express consent. Should you use the contact possibility via email, this will be performed exclusively through your e-mail account and with your explicit consent. The personal or business-related data (email addresses, names, addresses, contact information) received in this way will be kept confidential as a matter of course and will not be disclosed to third parties. Please note, however, that your e-mail provider is responsible for the data security of the transmission and that Bauerfeind AG has no influence on this.


Bauerfeind AG uses technical and organizational security measures in order to protect the personal data we have collected from you against accidental or intentional manipulation, loss, destruction or access by unauthorized persons. Our security measures are continuously being improved in line with technological progress.


Bauerfeind AG does not disclose your personal data to any third parties except for the processing of business transactions. The transmitted data is limited to the minimum amount necessary in accordance with the principle of data economy. To the extent that Bauerfeind is required by law or court order to disclose your personal data, this is passed on only to state institutions and government agencies entitled to receive such information under legal regulations.
Bauerfeind AG does not disclose any personal data to third countries.


Third-party content, such as videos from YouTube, Google Maps map material, RSS feeds or graphics from other websites may be integrated into this online offering. This integration always requires the provider of the content (hereinafter referred to as “third-party provider”) to detect the IP address of the user, as the content could not be sent to the user’s browser without the IP address. In other words, the IP address is required for the display of the content. We strive to solely use content where the provider only uses the IP address for delivering the content. However, we have no influence on whether the third party provider stores the IP address, for example, for statistical purposes.


Cookies are small files that make it possible to save specific, device-related information on the device (PC, smartphone, etc.) which was used to access the website. On the one hand, they help improve the user experience of the website to the benefit of the user (such as storage of login data, for example). On the other hand, they are also used to collect statistical data on the use of the website and analyze it for the purpose of improving the offering. The user can influence the use of cookies. Most browsers offer an option for restricting or completely preventing the storage of cookies. However, it should be noted that use of the website, and, in particular, its user friendliness, is limited without cookies.

Google Analytics

This website uses Google Analytics, a website analysis service by Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”, text files that are stored on your computer to analyse your use of the website. The information generated by the cookie about your use of this website is usually sent to and stored at a Google server in the U.S.A.


We use the function “Activate IP anonymisation”. Through this, your IP address will be shortened in advance within the member states of the European Union or other contractual states of the Treaty on the European Economic Area. Only in exceptional cases, your complete IP address will be transmitted to a server in the U.S.A. and shortened there. Commissioned by the operators of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities for website operators and to provide other services related to website and internet activities. Google will not merge your IP address with any other data held by Google.

Browser Plugin

You may prevent the installation of cookies by adjusting the settings of your browser; however, if you do so, you may be unable to use all features of this website. Further, you may prevent the collection of data generated by cookies (including your IP address) and related to the use of these websites, as well as the processing of such data by Google, by downloading and installing the plug-in under the following link:

Objection to Data Collection

You may prevent the collection of data by Google Analytics by clicking the following link. In doing so, an Opt-Out-Cookie will be placed which prevents future data collection when visiting our website: Disable Google Analytics
You will find more information concerning the treatment of user data by Google Analytics in Google’s Privacy Policy:

Processing of Order Data

We have entered into a contract with Google concerning the processing of order data and fully comply with the strict provisions of German Data Protection Authorities when using Google Analytics.

Demographic Data Collection by Google Analytics

This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from Google’s interest-based advertising as well as visitor data from third-party providers. This collected data cannot be attributed to any specific person. You can disable this feature at any time by adjusting the ads settings in your Google account, or you can forbid the collection of your data by Google Analytics as described in the section “Refusal of data collection

Google Analytics Remarketing

Our websites use the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider of these technologies is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

This function enables a linking of commercial target groups compiled by Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. As such, customized, interest-targeted commercials adapted for display on a terminal device (e.g. cell phone) in accordance with your previous usage and browsing behaviour can be also displayed on another of your terminal devices (e.g. PC, tablet).

If you have given the appropriate permission, Google will link your web and app browser history with your Google account for this purpose. In this way, the same customized commercials will be displayed on any terminal device on which you are logged in to your Google account.
In order to support this function, Google Analytics collects Google-authenticated IDs of users, which are temporarily linked to our Google Analytics Data, to identify and to compile target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating customised commercials in your Google account by using the link below:

You will find further information and data protection regulations in Google’s Privacy Policy under:

Google AdWords and Google conversion tracking

This site uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click an ad delivered by Google, a cookie for conversion tracking is stored on your computer. Cookies are small text files that are stored locally in the cache of the user’s browser. These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user clicked on the ad and proceeded to that page.

Each Google AdWords advertiser has a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. The information obtained using the conversion cookie is used to create conversion statistics for the Adwords advertisers who have opted for conversion tracking. The Adwords advertisers can find out the total number of users who have clicked on their ad and were directed to the page with a conversion tracking tag. The advertisers do not, however, obtain any information that can be used to identify users personally. If you do not wish to participate in tracking, you can refuse by simply deactivating the Google conversion tracking cookie via your internet browser settings. In doing so, you will not be included in the conversion tracking statistics.

For more information about Google AdWords and Google conversion tracking, please see Google’s privacy policy at:

You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. The disabling of cookies may limit your ability to use some of the functions of this website.

Amazon partner program

he operators of this website participate in the Amazon EU partner program. On our websites Amazon advertisements and links are embedded with which we are able to earn income by advertising cost refund. Therefore Amazon places cookies in order to trace the origin of the order. In this way, Amazon is able to recognise that you have clicked the partner link on our website. For further information concerning the use of data by Amazon please view the Amazon Privacy Policy:

SSL Encryption

For security reasons, and to protect the transmission of confidential data, such as enquiries you send to us as the provider, this website uses an SSL encryption. You can recognise an encrypted connection by the change in the address line of the browser from “http://” to “https://” and by the lock-symbol in your browser address line.

When the SSL encryption is activated, the data you have transmitted to us cannot be accessed by third parties.


You have the right to obtain information about the personal data we have stored about you.

For relevant requests, please contact:
Bauerfeind AG
Data Protection Officer
Torsten Henning
Triebeser Str. 16
07937 Zeulenroda-Triebes, Germany

You have the right to have your data corrected or deleted at any time, to the extent that this is not prevented by any statutory retention period.